The common advice that everyone thinks is "so obvious" that actually makes rejection hit you harder.


The big mistake made by virtually all artists who want to sell to shops... and how to parlay it into a quiet little advantage that stacks the odds in your favour, even on your first attempt.


How a handful of small changes to your pitch emails can have an enormous impact on wholesale orders you receive.


What retailers secretly wish for when you reach out to us and how to deliver it from day one.


What rejections by stores mean and what they don't (most artists find this hugely reassuring.)

Only $99

Book your workshop ticket

Billing address

Want my scripts for asking stores to buy?

Special one-time offer, only $19!
Indie Retail Academy's fill-in-the-blanks Approaching Stores scripts pack allows you to effortlessly write professional pitch emails to retailers.

Check the box to add it to your order for $23.50 - that's half price.

Payment information

You will not be charged for this purchase, but if you choose to make an optional purchase later, this card info will be used to complete that transaction!

Processing...

There's no way to stop some retailers saying "No" (or ghosting you) when you pitch them your stuff. 

And those rejections can really sting.

Fear of rejection puts many creative people off selling to stores and that's a tragedy. Wholesale can unlock YEARS of steady, predictable income for makers.

In Rejection Protection, my new, live, 90 minute workshop, I'm turning the tables to give you a unique glimpse into how shopkeepers decide what to stock. 

Because when you understand what's really going on in our heads when we open your pitch email, it's much easier to avoid the pitfalls and mistakes that trip artists up.

You'll walk away knowing the "right" way to think about selling to shops so rejections bother you less - and happen less often. 

(A side-effect of this mindset is feeling less pressure to be perfect.)

So if reaching out to retailers is painful, exhausting, frightening or frustrating for you...

And you'd like it to be more straightforward...

You're in the right place.

See you in the workshop!

Dates + Times

I'm running this live workshop twice so you can choose which day is best for you (or attend both.)


Option One: 

Thursday 10th April, 2pm-3.30pm EST / 7pm-8.30pm UK


Option Two:

Saturday 12th April, 9am-10.30am EST / 2pm-3.30pm UK


Can't make it to the live workshop?

Lifetime replay access is included with your ticket.


  • Total payment
  • 1xRejection Protection Workshop$99
    -+

All prices in USD

Affiliate: